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Unit 6 - Media Campaigns - Products

https://www.youtube.com/channel/UC4z3xnEKtYLWEbEA_oOZ1BA/about?view_as=subscriber  -Youtube channel https://twitter.com/RedDeadRedemp12   - Twitter Page                                                            Billboard Advertisement Media Strategy - The first product I intend to release is the billboard I have created, I created the billboard in Adobe Photoshop; I used tools such as the magic wand tool, free transform and skew to manipulate my images so that they would work and fit on my billboard in a way that looked appealing to me, the release date for this will be on July 1st. My second product I intend to release will be the Twitter page, I decided to use Twitter as it is a big social media platform and can get many viewers on one post, I also believe that it will be a great decision to use Twitter as its a free website to use and can be accessed on near enough every device, such as: Mobile phones, laptop/desktop computers, tablets and more. the intended release for
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challenging genres

Sub Genres - a sub genre is a genre within the genre itself, for example you can have a movie that fits in the horror genre; however it could be a slasher, paranormal or gore. A good example for this can be Friday the 13th for a slasher movie whereas Paranormal Activity fits into the paranormal section of sub genre.
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Audience Decoding

 The media purposely use men looking like this to entice the audience, a male will pick up the magazine thinking that if he reads and follows the magazine he will look like this. However this can be argued as some men will disagree with this and not want to strive for that look
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Audience decoding - Roland Bathes

Roland Bathes said texts were either "open" or "closed". he suggested none were fully one or other; as there is always room for interpretation, however some texts attempt to restrict their meaning more than others. Some texts encourage polysemy and are open texts. Other texts discourage polysemy and are closed texts. The picture above shows an example of a closed text advert;
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Media Stereotypes

Media stereotypes can have a heavy influence on the audience; for example some people who have power can take control and begin to stereotype certain groups through their ethnicity or gender. Most of stereotypes are shown through the likes of: Film, TV, Advertising, Video Games and Newspapers. These stereotypes are mediated through powerful people in the media.
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Mediation - Film Theorists

Stuart Hall, suggested that representation is the production of meaning through language ( a spoken or visual language) he implied that reality is mediated through the language. Film language is as so, it is not necessarily the spoken language however the camera work but more the camera work and costume, we could watch a foreign film but understand the plot through the visuals and what the characters are doing.  Stuart Hall also stated he believed that media has no truth and people can manipulate reality and us as the audience get a mediated version of the truth, the hard truth is filtered through the media and then changed into a different perspective, the facts can be changed based on social/personal/political agendas. Richard Dyer, implied that the role of stereotypes of how the complexity and diversity of a group or individual is reduced to a few limited characteristics, stereotypes exaggerate difference; this can create conflict between groups. The media may not create s
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